IDAHO Navigation
  • HOME
  • IDEAS
  • DESIGN
  • COMMUNICATION
  • GEMS
  • Our Work
  • Us
  • Contact
  • Search
  • HOME
  • IDEAS
  • DESIGN
  • COMMUNICATION
  • GEMS
  • Our Work
  • Us
  • Contact
  • Search

Transmission General Holdings Australia – Branding

David Haworth 31/12/2012 Branding, Design, Utilities

“It was important that this brand worked in the context of renewable energy, without making any overt references to it.” – Alicia Whetton, Senior Designer.

Share this Post

CLIENT 

Transmission General Holdings Australia (TGHA)

TGHA constructs, owns, and will operate electricity transmission assets, specialising in connecting generation assets and load requiring assets to the existing electricity network, such as Victoria’s Mt Mercer Wind Farm.

CHALLENGE

To create a bold and dynamic brand that communicated confidence for the start-up organisation.

SOLUTION

A circular shape is divided into uneven segments to reference the cross beams of a transmission tower, and the multifaceted range of services provided. The angles merge to the top right of the circle, a positive upward direction that also leads the eye to the company name. A missing piece in the centre of the icon creates a window of vision.

Site Map

  • Ideas
  • Design
  • Communication
  • Gems
  • Us
  • Contact

Work

  • Ideas
  • Design
  • Communication

Contact

If you can’t make it in to see us and enjoy some amazing Lygon Street coffee please contact us on:

  • +61 407 776 646
  • Email us

Location

112 Alexandra Street
St Kilda East
Victoria 3183
Australia

© Idaho Design & Communication Pty Ltd