“The RAAF is very close to my heart – and when the opportunity arose to provide communications support to this important non-profit member association… I flew at the chance.”
Jacqui Rudd, Communications Partner
Air Force Association (Victoria)
The Air Force Association was established almost 100 years ago to foster the spirit of friendship formed on Service, to commemorate the honour and ideals of the Royal Australian Air Force and provide support to members in need.
ABOUT THE PROJECT
The review and redesign of AFA Victoria’s membership brochure was undertaken as part of the organisation’s overall strategy to refresh its brand and be more attractive to a broader wider generational audience.
A complete redo of the Membership brochure involved a clearer layout with stronger more vibrant colours based on the RAAF brand. High quality images reflected both former and serving members in an Air Force environment, while a content rewrite highlighted the key pillars of the organisation: Fellowship | Advocacy | Commemoration | Support. Feedback from leadership and members has been excellent, and many have taken taken copies for their colleagues.