“It’s always welcoming – and exciting – when a client says, ‘I want something a little bit fancy’. Thi means you get to play with different ideas, paper stocks and printing techniques.” – Kylie Taylor, Senior Designer
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CEO Forum Group
International CEO Forum Group was co-hosting an intimate members’ event with Moet Hennessy Louis Vuitton as a show of appreciation for their support and contributions over the past few years.
Idaho’s brief was to design a unique ‘high end’ personalised invitation each CEO Forum member .
The challenge for this job was to design personalised invitations within the CEO Forum brand guidelines, ad incorporating two very famous, high-end brands in Moet Hennessy and Louis Vuitton.
Many great ideas were generated for the Back to the Future theme, incorporating the idea of going back to where it all began, with a mathematics skew. The client selected the robot hand interacting with an ancient abacus. With its striking close up of modern day technology combined with the old style counting machine, the final selected creation encapsulated the brief nicely with such simplicity.