Your Sanctuary – Branding


“The qualities of relaxation, peace, balance and quality need to be communicated through the branding of a day spa. Negative space and balance are very important.”
– Alicia Whetton, Senior Designer


Client

Your Sanctuary Day Spa

Your Sanctuary is a day spa based in Brighton, Victoria.

Challenge

Create an elegant and appealing logo that communicated relaxation and quality.

Solution

A swallow serenely flies across the logo and represents renewal, as the bird’s reappearance is a sign of the start of spring. Earthy tones are calming and suggest the natural quality of the treatments.