Mathematical Association of Victoria (MAV) – Annual Conference Booklets

“Understanding and responding to the individual needs of and professional organisation’s staff and their specific passion for the organisations focus can, at times, be difficult. But when it is finished it is particularly satisfying to see the individuals proud of the result” – David Haworth, Creative Director



Each year , the MAV’s annual conference takes on a different theme. In 2015, MAV Annual Conference adopted the theme of “Back to the Future”. Our brief is to create a conference book and program to reflect these themes.


To create a single visual that incorporated two very opposing ideas: modern technology and old school mathematics, this design needed to be simple and smart. Being a very visual piece, we needed an image that was captivating and strong to stand alone and relay the message of the conference.


As part of her advisory role as Communications Manager to Jacobs in Australia, Idaho’s Communications Partner, Jacqui Rudd, worked with the CEO and management teams to develop an employee newsletter that would be distributed as “magazine” – something people could take home to their families and share with them.

Logistical arrangements were made with various offices to ensure all employees remote sites also received a hard copy. We also created  the magazine in a easy-read on-line book format with a “page-turning’ capability.

From a content perspective, our clients were engaged in the process to protect any privileged information. Feedback from employees and their families was very positive – “great to be able to take something home to the family about what I do…”.

Jacobs CEO decided that the value of engaging our employees in such a positive and simple manner, easily balanced out printing costs – and of course the magazine was of course printed on 100% recycled paper. The Bulletin also received excellent feedback from clients, as well as the wider global Jacobs leadership.