CitiPower and Powercor – IT Posters

In Utilities, Ideas, Print, Design

“We love working with clients that have a sense of humour. Humour shows confidence and helps people engage with, and remember, a message.”
 – Alicia Whetton Senior Designer

Client

Citipower and Powercor

The IT Service Centre in CitiPower and Powercor had released a new customer charter and online security awareness campagin and wanted to communicate them to their employees.

Challenge

Our main challenge was to make relatively dry content and subject matter interesting and engaging to make people read it.

Solution

We pitched the idea to turn the IT service centre into superheroes, presenting their mission and goals in a comic book style. The IT Charter promises are presented in a noble way, the duty of these superheroes to their customers. The IT Security posters present options on keeping your online security world safer, in an attention grabbing and memorable way. The client loved it and both campaigns were very successful.