AFA (Victoria) – Strategic Communications

The RAAF is very close to my heart – and when the opportunity arose to provide communications support to this important non-profit member association… I flew at the chance.
– Jacqui Rudd


Air Force Association (Victoria)

The Air Force Association was established almost 100 years ago to foster the spirit of friendship formed on Service, to commemorate the honour and ideals of the Royal Australian Air Force and provide support to members in need.

About the project

With an ageing membership, the AFA Vic wants broaden its base – from a gender and generational perspective. The new leadership is energetic and forward thinking and approached Idaho to review, refresh and maintain its communications.

Idaho developed a strategic communications plan which the organisation has adopted. This involved a review of existing communications and membership engagement, resulting in refreshing the brand and messaging to simple, clear statements that reflect both historical and current circumstances. A review and refresh of branded marketing materials including the centrepiece newsletter was done with particular focus on the organisation’s key pillars: Fellowship | Advocacy | Commemoration | Support