“The qualities of relaxation, peace, balance and quality need to be communicated through the branding of a day spa. Negative space and balance are very important.” – Alicia Whetton, Senior Designer.
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CLIENT
Your Sanctuary Day Spa
Your Sanctuary is a day spa based in Brighton, Victoria.
CHALLENGE
Create an elegant and appealing logo that communicated relaxation and quality.
SOLUTION
A swallow serenely flies across the logo and represents renewal, as the bird’s reappearance is a sign of the start of spring. Earthy tones are calming and suggest the natural quality of the treatments.