IDAHO Navigation
  • HOME
  • IDEAS
  • DESIGN
  • COMMUNICATION
  • GEMS
  • Our Work
  • Us
  • Contact
  • Search
  • HOME
  • IDEAS
  • DESIGN
  • COMMUNICATION
  • GEMS
  • Our Work
  • Us
  • Contact
  • Search

Troedel-Docuopy – Communication Strategy and Planning

Jacqui Rudd 23/03/2012 Communication, Content Creation, Employee Communication, Marketing Communications, Strategic Communication, Trades and Services

“Open, transparent and consistent communication from a company’s leaders during times of change and acquisition is a no-brainer…”
Jacqui Rudd, Idaho’s Communication Partner

Share this Post

CLIENT 

Troedel-Docucopy

Troedel-Docucopy became the amalgamation of two companies Troedel Printing and Docucopy. The combined company provided digital and offset print services.

CHALLENGE

In a merger or an acquisition, there is always one party that feels like they have been “taken over”.

The challenge in this project was understanding the story behind the merger of the two companies and how it would affect employees of one company in particular, and then persuading the company managers of the need  – and value – of timely and open communication with their people. There was also the potential issue of one company knowing more about the merger than the other – creating fear, instability and resentment.

SOLUTION

 

Frank and detailed discussions were conducted with the company managers to understand the issues around the merger of the two companies and importance of ensuring that empties were kept abreast of developments in a consistent and  coordinated fashion. This was so one company did not have “more information” than the other.

A detailed communications strategy and plan prepared for the managers – complete announcement schedules, key messages and talking point assistance and follow up communication activities.

Site Map

  • Ideas
  • Design
  • Communication
  • Gems
  • Us
  • Contact

Work

  • Ideas
  • Design
  • Communication

Contact

If you can’t make it in to see us and enjoy some amazing Lygon Street coffee please contact us on:

  • +61 407 776 646
  • Email us

Location

112 Alexandra Street
St Kilda East
Victoria 3183
Australia

© Idaho Design & Communication Pty Ltd