Trading Faces – Promotional and Customer Retention Direct Mail
“I don’t know how many postboxes there are in Richmond – but they’re all going to get one of these!” – David Haworth, Creative Director
Client
Trading Faces
Providing skin and body care in a friendly welcoming environment, Trading Faces’ team of qualified and knowledgeable therapists ensure every treatment is of the highest standard.
Challenge
Our challenge was to create a direct mail communication piece that complemented the updated brand, while in concept sat well within the look and feel of Trading Faces new website (designed by Idaho).
Solution
The final direct mail piece consisted of two parts: an A5 postcard that was delivered to 10,000 residences and a customer loyalty card.
The postcard promoted a discount deal for services provided by Trading Faces, with the design of the card reflecting the summer season and the “new year/new you” concept. Idaho developed the idea of the customer loyalty card which provided ongoing discounts to Trading Faces treatments and products services as was issued to customers taking part in the initial direct mail offer.