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Kirkwood Financial Group (KFG) Wealth Management – Branding

David Haworth 21/02/2007 Branding, Design, Professional Services

“A really good example of the benefits of meeting and talking to the owner of the business. It really is the best way to understand the brand of a company” – David Haworth, Creative Director

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CLIENT 

Kirkwood Financial Group (KFG) Wealth Management

KFG Wealth Management was transitioning from a South Australian base, to a national focus. They needed a new image to reflect this growth, and represented their new wider range of services.

CHALLENGE

To represent the three core values of the company – simplicity, quality and care, and present the company as a large, trusted organisation who still maintained their personal touch.

SOLUTION

The square symbolises simplicity: the hand drawn square conveys the care KFG gives to their clients, with the solid geometrical square representing the quality of advice they give. Burgundy is a mature red, signifying strength, quality and professionalism. Grey is timeless, durable, dependable, and enduring.

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