“The importance of consistent brand and key message development cannot be under-estimated, whatever the size or type of organisation…”
Jacqui Rudd, Idaho’s Communication Partner
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CLIENT
Jobs.com.au
In 2006, Jobs.com.au was launched to considerable fanfare as Australia’s first full service, fully automated online recruitment agency, utilising state of the art technology, offering a faster, cheaper employment search service to job hunters and employers. The company IP and URL was later sold to another online recruitment business.
CHALLENGE
Idaho provide strategic communication, PR and media support and advice to a start up company. There is often significant scrutiny of new businesses when they first come onto the market.
SOLUTION
Idaho developed a communications plan for Jobs.com.au that incrusted PR, advertising and media strategy.
We also provide media/issues management support and coaching to the Chief Executive during a period where the company was being scrutinised by some media outlets.