BIA’s Crunch application impressed the Social Traders selection panel with its creative communication and presentation of their business enterprise idea. Not only was the business proposal a clear demonstration of BIA’s capabilities in packaging, but also their willingness and enthusiasm to be part of The Crunch.
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Brunswick Industries Association (BIA)
The Crunch, a unique social enterprise development challenge, invited local Victorian businesses to pitch for a share in a $1 million investment fund and be matched with some of Australia’s leading companies like Telstra and Australia Post.
BIA provides employment and training for people with a disability, and was keen to expand into food packaging to generate more jobs and training opportunities for its people. To apply for the fund, BIA had to prepare a submission outlining its business idea, the social opportunity and basic structure of the business.
Submissions were tendered without the business owners being present – meaning the submission itself stood alone in communicating the business need and approach to the evaluation panel in a 12 minute timeslot.
With only 12 mins to make a lasting impact, and with limited funds and time, Idaho had to come up with an approach for BIA to pitch their case in a submission that would stand out from the crowd.
The biggest design challenge was to ensure that the business idea was memorably communicated within the limited time. We considered many ways of presenting the proposal – such as a brochure, video, or animated slideshow – though the idea was born when our team joked about creating a fictitious food package, as it was so relevant to the business proposal.
Approximately 100 business proposals were submitted to The Crunch, so by presenting BIA business idea and plan on a “Crunch” branded cereal box helped BIA stand out from the crowd, generate curiosity and interest from the panel as well as effectively communicate “in bite-sized pieces” BIA’s business idea and approach. Amongst other standard A4 documents and powerpoint presentations, the “Crunch” cereal box really stood out.
The idea also linked to BIA’s business idea of food packaging, showing thoughtfulness, creativity and of course a sense of humour. The information presented on the pack provided the details of the approach BIA would take to grow and implement its idea.
The application was successful.
The proposal was printed on a paper that is made with an ISO 14001 EMS accreditation and is produced elemental chlorine free. Due to the proposal’s short lifespan, it was decided that laminating would only prevent the boxes from being recycled and wasn’t necessary. The box was sized to maximise use of a standard print sheet and reduce waste. We used a local printing company to reduce transportation.