“The RAAF is very close to my heart – and when the opportunity arose to provide communications support to this important non-profit member association…I flew at the chance…”
Jacqui Rudd, Communications Partner
Air Force Association (Victoria)
The AFA (Vic) is a veteran support organisation, comprising primarily current and former Air Force members and their families, supporting the RAAF in the Defence and wider communities.
Through its support for and active participation in commemorative events, the AFA (Vic) helps maintain awareness of Air Force history and acts a conduit for many former service men and women to connect with each other.
ABOUT THE PROJECT
With an ageing membership, the AFA Vic wants broaden its base – from a gender and generational perspective. The new leadership is energetic and forward thinking and approached Idaho to review, refresh and maintain its communications.
Idaho developed a strategic communications plan which the organisation has adopted. This involved a review of existing communications and membership engagement, resulting in refreshing the brand and messaging to simple, clear statements that reflect both historical and current circumstances. A review and refresh of branded marketing materials including the centrepiece newsletter was done with particular focus on the organisation’s key pillars: Fellowship | Advocacy | Commemoration | Support