“Via Walking wanted to tell a story. To give people an insight into the Tuscan experience they provide – the romance of the landscape, the people, the food, the wine, the friendships.” – Alicia Whetton, Senior Designer
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Via Walking lead walking tours through Tuscany, and approached Idaho to help them create a brochure with their tour and booking details that could be left with travel agents.
The directors were very passionate about the Tuscany and the beautiful villages, landscape, food and wine. Their tours were very personal so the brochure had to convey this personality, whilst remaining professional.
A collage of photos, travel documents, and real objects present the information on the brochure as if it were laid out on a wooden table, in the same way that you might plan your travels. Objects such as vine leaves and wine stains are used to suggest the love of wine and food, and photos of real groups show off the country side, the relaxed atmosphere and diverse groups.