“We wanted this website to have immediate impact on its audience to showcase the incredible technological research and work the FLEET organisation undertakes.”
Alicia Whetton, Senior Designer
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The ARC Centre of Excellence in Future Low-Energy Electronics Technologies (FLEET) addresses a grand challenge: reducing the energy used in information technology (IT). IT now accounts for 5% of the electricity use on Earth, and is doubling every 10 years. The current technology, silicon complementary metal-oxide-semiconductor (CMOS) will stop becoming more efficient in the next decade as Moore’s law comes to an end.
To development a strong and impactful online brand presence for FLEET that reflects the Centre’s position at the forefront of advanced electronics research.
Through the use of strong colour and lines, high technology and conceptual imagery, we were able to meet FLEET’s requirement to create a website that reflected the Centre’s position as a leader in advanced electronics research.