“It is incredible how the use of imagery can make such an impactful difference on a website, especially on a more technical site like BICSI…”
David Haworth, Creative Director
BICSI South Pacific
BICSI is a professional association supporting the information and communications technology (ICT) industry, which covers the spectrum of voice, data, electronic safety & security, audio & video, and building automation technologies.
ABOUT THE PROJECT
Idaho re-designed and re-built BICSI’s new website using a WordPress platform. The difference between this new website and BICSI’s previous site, aside from the added security and online payments components, is imagery.
We worked closely with BICSI CEO to identify interesting opportunities to visually represent the organisation in an engaging yet professional manner. Given the breadth of the industry BICSI represents, this posed a few challenges, however, BICSI is continuing to build a library of images that visually strengthens their brand and can easily be included in their marketing materials.