“This was an evolution of their existing brand. It was really important to identify and leave alone the essential elements of the original brand and simply bring the others up to date. ….” – David Haworth, Creative Director
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Bayview had an existing brand that they wanted to evolve: to rejuvenate their logo and totally revamp their extended brand style.
To identify the key elements of their brand that people knew and trusted, and retain this value in the new design.
The font, variations of weight, and word placement of the brand were retained as important elements, as was this highlight of the dot in the “i”. The typography was refined, colours adapted, and a suggestive mark added to create a brand that was more upmarket and modern.