“It’s exciting being involved with a client from the very beginning – you get to help them start and then grow their story.” – Alicia Whetton, Senior Designer
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Design and layout the 2014 Annual Report for ACEMs.
The challenge with any design job that involves significant amount of highly technical long copy is to collate and present it in a way that is visually appealing along with being easy to read and understand.
A simple but very effective triangle grid pattern was developed from the angular origins of the ACEMs logo. A few versions of this grid were created and placed on pages as a lovely faded pattern, and these were a base to house different angular shaped feature images for each section and hero images.
These monochromatic images then had muted colour grades over them to create a unique and interesting look and feel to the Report.