“The RAAF is very close to my heart – and when the opportunity arose to provide communications support to this important non-profit member association…I flew at the chance…”
Jacqui Rudd, Communications Partner
Air Force Association (Victoria)
The AFA (Vic) is a veteran support organisation, comprising primarily current and former Air Force members and their families, supporting the RAAF in the Defence and wider communities.
Through its support for and active participation in commemorative events, the AFA (Vic) helps maintain awareness of Air Force history and acts a conduit for many former service men and women to connect with each other.
ABOUT THE PROJECT
AFA (Vic) is further expanding its member base and becoming more proactive in its support and fellowship initiatives for its members and wider Air Force community.
Idaho worked with the President and Board of AFA (Vic) to review its current communications and marketing activities and develop a strategic communications plan spanning the next 2 years. A Communications structure was also created for the organisation, as well as work processes to ensure ongoing consistency and quality of the information and material developed for members. A social media strategy is currently underway.
Jacqui continues to work with AFA (Vic) as an adviser to the President and Board to guide the ongoing development of the communications function.